And although we’ve seen an uptick in larger companies incorporating hybrid events into their marketing, that’s not to say smaller businesses aren’t leveraging them too. On average, small to medium businesses welcome 10-20 people to hybrid events, although smaller companies on average host 35% fewer of them than medium-sized businesses.
More focus on data
Hybrid conferences have also become very popular for businesses due to the additional data that can be acquired and leveraged compared to only in-person events.
Instead of simply just event attendance, the virtual element allows for businesses to glean all sorts of additional data and insights to aid their marketing plan.
Engagement opportunities provide you with many ways to analyse attendees’ engagement, such as time spent in sessions, number of questions submitted, etc. Doing so allows you to pick out individuals who are actively engaged, to understand the types of people who are taking an active interest in what you are offering. They may also help provide you with additional revenue through other means later down the line.
The changing face of hybrid events
With the changing face of hybrid events, event planners need to be able to rely on an events venue that can provide for both in-person and virtual delegates.
With a dedicated in-house AV team, live event broadcast capabilities and live streaming, your hybrid event is in safe hands with Austin Court.